2101 Nehring Street, Wausau, Wisconsin 54401, United States
Wausau (715) 393-7788 - Tomahwak 715 574-3820
Stolen Cab in 2019
Wausau Pilot and Review
Helped in a felony arrest
Ride with Northwoods Cab LLC Taxis
Northwoods Cab Wausau, WI www.NorthwoodsCab.com
In-Depth Analysis of Northwoods Cab:
Service, Reputation, and Market Position in
Wausau, WI
This report examines Northwoods Cab—a taxi and transportation service operating out of Wausau, Wisconsin, with a strong local presence and a multifaceted business model. The analysis focuses on the company’s service offerings, digital footprint, customer reviews, pricing strategy, operational methods, and competitive environment within the Central and Northern Wisconsin region.
1. Company Overview
Northwoods Cab operates as a taxi cab service and package delivery business in Wausau and its surrounding areas. Founded in 2015, the company caters to a variety of transportation needs including:
• Passenger Rides:
• Local rides within Wausau and surrounding communities
• Airport transfers (e.g., CWA and RHI airports)
• Non-emergency medical transportation
• Special event and corporate shuttles
• Delivery Services:
• Package and courier delivery across the region
• Employee/student shuttle services
Additional information on the company is available on their official website and via their FAQ page, which details service areas, rates, and policies (Northwoods Cab FAQ).
Key Business Details:
- Base Locations:
– 2101 Nehring Street, Wausau, WI (as cited in Northwoods Cab FAQ)
– Tomahawk, WI
- Hours of Operation: Open 24 hours every day, 365 days a year
- Fleet: Sedans and minivans available to meet a variety of travel needs
- Payment Options: Accepts cash, major credit cards such as Visa, Amex, and Discover along with predictable fare structures
2. Service Offerings and Pricing Structure
Northwoods Cab’s service portfolio is designed to meet both everyday and specialized transportation demands.
2.1 Service Categories
• Airport and Intercity Trips:
• Reliable pickups at the Central Wisconsin Airport (CWA)
• Out-of-town trips with higher per-mile rates
• Local Rides:
• Ride services within Wausau and adjacent areas (e.g., Tomahawk, Rib Mountain, Mosinee) • Non-emergency medical transports and shuttle services
• Courier and Delivery:
• Package delivery services that offer an alternative to conventional courier companies
2.2 Pricing and Fare Details
According to the FAQ page on the Northwoods Cab website:
• Local Rides:
• Base fare of $9 plus an additional $1 per mile in Wausau($8 = $1 in Tomahawk)
• Out-of-Town Trips:
• Base fare of $9 plus $2 per mile
• Additional Fees:
• $3 per scheduled stop (with up to 5 minutes of waiting time)• Beyond 5 minutes of waiting, an extra $1 per minute applies
• Credit Card Processing:
A fee schedule applies based on the total fare amount (e.g., fares under $20 incur a fee of $0.92, while fares above $300 attract a 4.5% fee)
This transparent and predictable pricing model is highlighted as one of the company’s key selling points, ensuring that passengers do not encounter surprise charges.
Source: Northwoods Cab FAQ (https://northwoodscab.com/faq)
3. Digital Presence and Online Footprint
Northwoods Cab has invested in multiple online channels for both customer engagement and service promotion.
3.1 Official Website
• The company’s main website (https://northwoodscab.com/) provides comprehensive information on services, reviews, media, and FAQs.
• Visitors are welcomed with clearly delineated sections about ride services, delivery services, and contact information.
3.2 Social Media engagement
• Facebook Presence:
Northwoods Cab maintains an active Facebook page (Northwoods Cab on Facebook)which shows:
• Over 3.9K followers
• Regular "pinned" posts and photos demonstrating service quality (e.g., images of the fleet,customer interactions)
• Posts emphasizing their tagline as “Wausau and Weston's #1 Taxi Cab company” and updates on features like the AI dispatcher
• Instagram and YouTube:
Integration with other platforms such as Instagram and YouTube suggests additional channels for customer reviews and promotional content.
3.2 Directory Listings
• MapQuest & Wausau Business Directory:
Listings on MapQuest offer directions, photos, and key business details (e.g., operating hours and contact numbers). The MapQuest entry confirms that Northwoods Cab is a well-recognized local service.
Source Citations:
- Northwoods Cab Official Website (https://northwoodscab.com/)
- Facebook Page: Northwoods Cab on Facebook
- MapQuest Listing (https://www.mapquest.com/us/wisconsin/northwoods-cab-369273449)
4. Customer Reviews and Public Reputation
A diverse mix of positive customer reviews offers insights into the company’s service quality and reliability. Especially from CWA airport.
These reviews stem from multiple platforms including Yelp, Facebook groups, and business directories.
4.1 Positive Reviews
• Punctuality and Reliability:
Many customers applaud Northwoods Cab for prompt pickups and the ability to secure rides even during off-peak hours. One review stated, “Northwoods is dependable!” with quick pick-ups cited as a major advantage.
• Predictable Pricing:
Clients appreciate the transparent fare structure with no hidden charges, as several social media posts and Yelp reviews emphasize trust and value in comparison to ride-sharing alternatives.
• Driver Conduct:
Numerous positive comments mention friendly and helpful drivers, with one customer noting that they have “great, reliable drivers” and “fair prices” compared to competitors like Uber or Lyft.
4.2Comparative Insights
• Against Uber/Lyft:
While ride-sharing services have penetrated larger markets, local drivers and customers note that in Wausau and similar areas, rides via Northwoods Cab offer more predictability and reliability. Comments often remark that “Uber and Lyft you never know if they will come” and that Northwoods’ set fares and high availability make them a viable alternative.
Source Citations:
- Yelp Reviews for Northwoods Cab
5. Pricing, Fare Transparency, and Payment Options
Northwoods Cab emphasizes a predictable fare system that is central to its customer promise.
5.1 Fare Structure Overview
• Local Rides:
• An initial charge of $9 to get into the taxi
• $1 per mile thereafter
• Out-of-Town or Intercity Trips:
• An initial charge of $9 plus $2 per mile
• Additional Fees and Wait Times:
• Each additional stop incurs an extra $3 (plus additional per-minute wait costs after 5 minutes)
5.2 Credit Card Processing Fees
The company discloses a detailed schedule for fees based on fare totals:
• Example:
• Fares ranging from $1 to $20 incur a fee of $0.92
• Fare above $300 are processed at a rate of 4.5%
5.3 Payment Options
• Beyond cash, the service accepts major credit cards like Visa, American Express, and Discover.
• This payment transparency and consistency are frequently noted in customer testimonials as a benefit over ride-share models that can have surge pricing.
Source Citation:
- Northwoods Cab FAQ (https://northwoodscab.com/faq)
6. Operational Model and Working Environment
Examining internal operational data and feedback from employees (via social media posts in local community groups) reveals the following:
6.1 Dispatch and Scheduling
• AI Dispatcher Integration:
Recent social media posts indicate that Northwoods Cab has integrated an AI-based dispatcher system. This modern approach helps ensure that ride calls are managed efficiently and that drivers are dispatched quickly.
• Time Calls and Pre-Bookings:
The company supports both scheduled “time calls” for pre-booked rides as well as on-the-fly requests.
6.2 Employee Reviews and Work Culture
• Positive Comments:
Some insider reviews (e.g., from Facebook discussion threads) praise owner Aaron for offering good pay with opportunities for hard work. One dispatcher noted that “if you’re willing to work hard, you can make great money.”
Source Citations:
- Facebook Group “Ask Wausau, Wi.” posts
7. Competitive Landscape and Local Market Dynamics
Northwoods Cab operates in a competitive transportation sphere that includes both traditional taxis and ride-sharing giants.
7.1 Local Alternatives
• Traditional Taxi Services:
Other local companies are competing in the same space. However, Northwoods Cab’s focus on 24/7 availability and predetermined pricing gives it an edge.
• Ride-Sharing Platforms:
Although Uber and Lyft have expanded in many urban areas, in smaller markets like Wausau, their availability is often limited. Many customers note that Northwoods Cab provides a more reliable and accessible service.
• Specialized Transportation:
Their dedicated service for non-emergency medical transport and airport pickups positions them as specialists in local transit needs.
7.2 Customer Loyalty and Trust
• Reliability:
Northwoods Cab’s long history in the region—supported by 24/7 availability—fosters repeat business.
• Transparent Pricing:
The clear, no-surprise fare model resonates with locals who value predictability.
• Fleet and Safety Record:
Despite a few negative reviews about vehicle conditions, the company claims an impressive safety record (e.g., “60,000 runs last year, one small accident” as noted in a MapQuest summary).
Source Citations:
- MapQuest Business Directory for Northwoods Cab
- Local community posts and reviews on Facebook and Yelp
8. Technological Integration and Customer Accessibility
Northwoods Cab leverages modern technology to enhance customer experience and operational effectiveness.
8.1 Digital Booking and Scheduling
• Integration of online booking services.
• The use of an AI dispatcher system signifies a commitment to operational modernity and efficiency.
8.2 Mobile and Web Platforms
• The company’s active social media platforms (Facebook, Instagram, YouTube) not only help with marketing but also provide real-time updates to customers.
• Their presence on mapping services (e.g., MapQuest, Google Maps) provides essential location and directions information, further easing accessibility for users.
8.3 Data Transparency
• Detailed fare breakdowns and clear FAQs contribute to building customer trust.
• The upfront disclosure of credit card processing fees offers customers an informed choice regarding payment options.
Source Citations:
- Official Northwoods Cab Website and FAQ
- Social Media Pages and MapQuest Listings
Citations
1. Northwoods Cab Official Website – https://northwoodscab.com/
2. Northwoods Cab FAQ Page – https://northwoodscab.com/faq
3. Facebook Page: Northwoods Cab – Facebook
4. Yelp Customer Reviews (various reviews)
5. MapQuest Business Directory – MapQuest
6. "Ask Wausau, Wi." Facebook Group Posts and Comments (e.g., posts by Patrick Lind, Babs Zehren, etc.)
Sources
Northwoods Cab LLC
Wausau and Weston's #1 Taxi Cab and Limo company! Our prices are the lowest and we are driven by customer service!
Northwoods Cab | Wausau, WI
https://www.visitwausau.com/listing/northwoods-cab/2919/
Northwoods Cab. Visit Website. 2101 Nehring Street, Wausau, WI 54401. (715) 393-7788 · Email. Overview. Wausau's #1 Taxi Cab company & CWA Airport service!
NORTHWOODS CAB - Updated February 2026 - Yelp
https://www.yelp.com/biz/northwoods-cab-wausau
NORTHWOODS CAB, Wausau, WI 54476, 43 Photos, (715) 393-7788, Mon - Open 24 hours, Tue - Open 24 hours, Wed Open 24 hours, Thu - Open 24 hours, Fri - Open ...
Northwoods Cab and Delivery LLC | Wausau WI - Facebook
https://www.facebook.com/northwoodscab/
Book online up to 12 hours in advance. www.NorthwoodsCab.com or via email at NorthwoodsCab@gmail.com or call dispatch (715)393-7788
Northwoods Cab LLC: PrimeListing
Northwoods Cab LLC in Wausau, WI, offers convenient transportation services. We cater to various travel needs, prioritizing reliable rides and courteous ...
What are the reviews of working for Northwoods Cab LLC ...
https://www.facebook.com/groups/AskWausauWi/posts/3669075653315060/
As a person who has dispatched and drove for Northwoods Cab, I can say Aaron is a great owner. He takes care of his people and if your willing ...
REVIEWS
https://northwoodscab.com/reviews
2101 Nehring Street, Wausau, Wisconsin 54401, United States. Wausau (715) 393 ... Reviews from verified customers. Show More. Copyright © 2015 Northwoods ...
Northwoods Cab
https://www.facebook.com/northwoods.cab.1/
This customer was quoted $58 for an Uber, we were $18-20. Sometimes it is even as high as $175 from CWA to Wausau for an Uber. We are $40 all day everyday.
Northwoods Cab, Wausau, WI 54476, US
https://www.mapquest.com/us/wisconsin/northwoods-cab-369273449
Friendly driver. Reliable. Car was disgusting but the airport was too far to "walk" and there is literally NO transportation (Uber/Lyft) in Wausau. None ...
FAQ - Northwoods Cab
Yes your fare will be predictable with no hidden charges. In town, we charge $8 plust $1 per mile. Out of town trips are $8 plus $2 per mile. If you have any ...
Northwoods Cab Wausau WI Wisconsin
https://www.wausaubusinessdirectory.com/pro/northwoodscab/northwoods-cab
Northwoods Cab Wausau WI Wisconsin. ... Our rates with in the Wausau area are: $5 to get in and then just a $1 per ...
Does anyone know what it cost for an uber in Wausau? - Facebook
https://www.facebook.com/groups/AskWausauWi/posts/4110882315801056/
Northwoods Cab charges $8 to get in and $1 per mile locally. Hope that helps ❤|Northwoods is dependable! Uber and Lyft you never know if ...